STOCKROOM AND BACK OF HOUSE

22/10/24, 23:23

STOCKROOM AND BACK OF HOUSE Valeria Mancini USER

🎯 How to be organized at the back and efficient in the front. Everyone, even new members, should be able to find any SKU by simply following the store signs.

What are the benefits of an organized stock room? More efficient back-office organization More comfortable, better work environment Better customer service (i.e., less waiting time) Fewer damaged products Higher safety standards at work

Product stock Assign the most accessible space for product storage and not for the office. The higher the product rotation, the closer the related stock area should be to the selling floor. If products are stocked in different areas, ensure each category is as close as possible to the related area on the shopping floor. Store products in a dedicated area only (i.e., no products in the electrical room, building common area, or in front of emergency exits). Organize the space by grouping products. https://fendi.sharepoint.com/sites/CICERO/SitePages/SPACE ALLOCATION.aspx

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By gender: Women, Men, Kids
By category: LG, SLG, RTW, etc.
By line Give appropriate space to each category. Use proper labelling for each product category: Bags, Shoes, RTW, Belts, Jewellery, Furs, etc. Divide each category by line. Use only standard laminated labels (no handwritten, paper, etc.). Put signs on tape (Velcro or magnetic), so they are easier to move. Choose only one colour for all signs (options are ivory or yellow)

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Organize space by pillars, then by line Adopt vertical storage when space allows Store Best Sellers at eye level and identified Place slow movers on the bottom shelves

💡 Prioritize space: put Fashion Lines in the most accessible part of your stock

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❗ To organize the stock efficiently, keep up to date on best sellers at store and zone level and slow movers at store level. You will also need this information when assessing your spare parts stock.

For all categories, ensure that best sellers and movers are in the most accessible/convenient space in the stockroom and at eye level. Best practice examples:

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Where a wide assortment of products are on display, identify an area in the back office to keep all the materials you remove from products before the display set-up (i.e., textile leaflets, FJ boxes, sunglasses' price tags, etc.)

💡 Keeping this material separate from the rest of the stock helps you locate and match everything easily when reassembling the pieces as soon as the product is removed from the display and back into stock.

💡 Click here to download and print Standard Back Office labels https://fendi.sharepoint.com/sites/CICERO/SitePages/SPACE ALLOCATION.aspx

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Alternatively, you can keep the empty boxes (with product materials inside) together with the others but use the standard “Display” sign to indicate the product is on display, in windows, or on mannequins.

💡 To speed things up: use different colour codes for different product locations (i.e., for shoe displays, yellow; mannequins in the basement, pink; mannequins on the first floor, blue, etc.).

“YOU SHOW FROM PRESHOW BUT YOU SELL FROM THE BACK” Only a few items in your stock are preshow (ready to be shown to clients); the rest are just stored items (ready to be sold).

❗ Make sure preshow items are clearly separated from the stock. 💡To avoid damage, organize the weekly rotation of LG preshow items.

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Preshow Items: Any additional SKUs not on display (e.g., due to lack of space) should be kept in stock and ready to be shown to clients. Keep them in proximity to the stock or, if not enough space, in the back office, for display only (no for sale). Stored Items: Products kept in stock protected by plastic, stuffing paper, etc. are always in stock, never on the selling floor, and are for sale only (not for display),

💡 The preshow selection is composed of the SKUs not displayed on the floor (including windows, drawers, and trays) Check preshow items every time the display is changed. Please refer to the Attentive Product Reception chapter for more on how to stock products and how to prepare preshow items.

Secondary areas General rules Assign a second access stock area for: Not for sale products Shipping & receiving Wrapping

💡 Identify each area with standard labelling. Keep all 3 areas clearly separated. 💡 Click here to download and print Secondary Area labels. https://fendi.sharepoint.com/sites/CICERO/SitePages/SPACE ALLOCATION.aspx

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Not for sale products Assign a second access stock area for: Items on hold: items for which the client already paid a deposit Transits: items to be sent to other FENDI boutiques After Sales requests: stock/clients damaged products, defective, products waiting for additional After Sales services (i.e., cleaning, etc.), or already repaired waiting for Client to collect Obsolete items: items to be sent to outlet or back to warehouse following Merchandising guidelines

💡 Click here to download and print Not for sale product labels Clearly identify each of the four areas with the standard labelling Protect the items in all cases Use only the dedicated forms to identify products

https://fendi.sharepoint.com/sites/CICERO/SitePages/SPACE ALLOCATION.aspx

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Shipping and receiving This area shall be covered by CCTV Cameras. Alternatively, products shall be unpacked in front of 2 people. Use this area only for products just delivered or about to be shipped out

❗ To organize this area efficiently, be familiar with the spaces, product flow and display, store objective, and sales by product line. Related content: How to perform Stock Receiving in boutique.

After Sales Area https://fendi.sharepoint.com/sites/CICERO/SitePages/SPACE ALLOCATION.aspx

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A second access area for repair storage, sorted as follow: Collected repairs In transit repairs Completed repairs

❗ Organize completed repairs efficiently (i.e., alphabetical order) to facilitate item pick up when client comes in store to collect it.

A repairing area where to: Perform small repairs Stock repairing tools Stock spare parts

❗ Keep your spare parts stock clean and organized. Perform a monthly check to evaluate the spare part stock and order whatever is missing. 💡 Make sure in-repair products are stored with repair form solidly attached. Remember that in-repair products should be stored as properly as stock product for sale.

Related content: Store damages and Defectives, Clients Aftersales Management

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STOCKROOM AND BACK OF HOUSE

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Source: BOUTIQUE/BOUTIQUE MNGMT/BACK OFFICE/STOCKROOM AND BACK OF HOUSE.pdf